S through our coordination in social groups Social Physics is about idea flow the way human social networks spread ideas and transform those ideas into behaviors Thanks to the millions of digital bread crumbs people leave behind via smartphones GPS devices and the Internet the amount of new information we have about human activity is truly profound Until now sociologists have depended on limited data sets and surveys that tell us how people say they think and behave rather than what they actually do As a result we’ve been stuck with the same stale social structures—classes markets—and a focus on individual actors data snapshots and steady states Pentland shows that in fact humans respond much powerfully to social incentives that involve rewarding others and strengthening the ties that bind than incentives that involve only their own economic self interest Pentland and his teams have found that they can study patterns of.
social pdf physics kindle Social Physics PDFEPUBS through our coordination in social groups Social Physics is about idea flow the way human social networks spread ideas and transform those ideas into behaviors Thanks to the millions of digital bread crumbs people leave behind via smartphones GPS devices and the Internet the amount of new information we have about human activity is truly profound Until now sociologists have depended on limited data sets and surveys that tell us how people say they think and behave rather than what they actually do As a result we’ve been stuck with the same stale social structures—classes markets—and a focus on individual actors data snapshots and steady states Pentland shows that in fact humans respond much powerfully to social incentives that involve rewarding others and strengthening the ties that bind than incentives that involve only their own economic self interest Pentland and his teams have found that they can study patterns of.